As a Yahoo! Messenger user, you’re used to seeing ads when you’re chatting with friends. We know you see ads all over the Internet, so it’s always a challenge for us to serve up compelling ads that are unique.
This weekend you’ll see ads in Yahoo! Messenger for Discovery Channel’s new Life series, which begins March 21. Narrated by Oprah Winfrey, Life is an 11-part series about the natural world around us, and is the follow up to the critically acclaimed series, Planet Earth.
Rather than just offer up the usual banner ads, we’ve partnered with Life to integrate some fun Messenger functionality into their ads. If you see a Life ad in Yahoo! Messenger, be sure to click to expand it. You can watch a video preview of the series and then with just a click, share it with your IM friends, update your status to tell your friends about the show, or even change your display image to one of the cool animal images from the show.
While we know ads can sometimes distract you from what you’re doing in Yahoo! Messenger, we hope you’ll find that these special Life ads instead enhance your IM experience by giving you something fun to share with your friends.