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Watch for new “Life” ads with special Messenger features

March 19, 2010 on 6:15 am | In 10 version, 9.0 version, Features, Fun Stuff | 31 Comments

As a Yahoo! Messenger user, you’re used to seeing ads when you’re chatting with friends. We know you see ads all over the Internet, so it’s always a challenge for us to serve up compelling ads that are unique.

This weekend you’ll see ads in Yahoo! Messenger for Discovery Channel’s new Life series, which begins March 21. Narrated by Oprah Winfrey, Life is an 11-part series about the natural world around us, and is the follow up to the critically acclaimed series, Planet Earth.

Rather than just offer up the usual banner ads, we’ve partnered with Life to integrate some fun Messenger functionality into their ads. If you see a Life ad in Yahoo! Messenger, be sure to click to expand it. You can watch a video preview of the series and then with just a click, share it with your IM friends, update your status to tell your friends about the show, or even change your display image to one of the cool animal images from the show.

While we know ads can sometimes distract you from what you’re doing in Yahoo! Messenger, we hope you’ll find that these special Life ads instead enhance your IM experience by giving you something fun to share with your friends.

Sarah Bacon
Product Manager

31 Comments »

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  1. [...] Watch for new “Life” ads with special Messenger features | Yahoo … [...]

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  2. ohhhh I thought that series looked familiar, its the series created by the UK’s BBC and Oprah had re-narrated it for Discovery

    Comment by Iain Gowers — March 19, 2010 #

  3. Sounds interesting…and Planet Earth was pretty amazing!

    Comment by Mike — March 19, 2010 #

  4. While you guys at Yahoo are at adding new features, can someone please look into why users are getting constant “march 2 maintenance” notifications in messenger on 20th march and all days AFTER march2.

    screenshot: http://screensnapr.com/u/mkf2xq.png

    Comment by Abbas — March 19, 2010 #

  5. Amazing series.

    Comment by Sam — March 20, 2010 #

  6. Excellent.

    Comment by JuanGuapo — March 21, 2010 #

  7. @Abbas – Just click the X in that message to close it.

    Sarah Bacon

    Comment by Administrator — March 22, 2010 #

  8. Well, I gotta say I hate ads, but I’m still have to see your ads on Yahoo! Messenger window because there’s no close button at all. I always know how to get rid of those annoying stuff, but it should better have option for use to choose showing ads or not. Thanks!

    Comment by Long Nguyen — March 23, 2010 #

  9. Fie ca Sfanta Sarbatoare a Invierii Domnului sa-ti aduca cele 4 taine divine: incredere, lumina, iubire si speranta…
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    _______۞___۞ UREAZA HRISTOS A INVIEAT.!
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    MULTA SANATATE ,FERICIRE ,NOROC SI INDEPLINIREA TUTUROR DORINTELOR INVIEREA DOMNULUI pentru fiecare dintre noi , lumina in viata , iubire in suflet ,mila si iertare , incredere, speranta si bucuria de-a trai frumos ….Un Paste Fericit si tot ce este mai bun si frumos sa se implineasca!!!!!

    Comment by ionescu — April 5, 2010 #

  10. nu stiu ce se intanpla

    Comment by ionescu — April 5, 2010 #

  11. I am a gtalk fan and recently I have installed ms messenger but going through your blog I would like to install Yahoo messenger and give a glance at it. Anyway thank you for spreading the information.

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