Did you know that purple is the official color of Yahoo!? We use it in our company logo and products, and if you visit our headquarters, you’ll find it colors our conference rooms, chairs, cubicle walls, carpet, buses, even the fire hydrants.
You may wonder why we love purple so much. It started out as an accident – one of our founders painted a wall in the first office and realized the discount color he’d purchased had a distinct purple tinge to it. Since then, it’s stuck. Now, as the color that represents us, purple inspires our creativity and ingenuity, and encourages us to live life with an exclamation point.
Right now we have a campaign going on around the theme “Start Wearing Purple”. It was inspired by the song of the same name by Gogol Bordello (see the video below). We thought it was the perfect irreverent take on the spirit of purple.
Yahoo! Messenger is also spreading the purple with some new audibles, an IMVironment and spiffy purple Avatar gear (audibles and IMV only available on Yahoo! Messenger 8.1 and 9.0).
To try out the six new audibles, click the audibles icon ( ) in your conversation window, click on “More Audibles”, select “See All Audibles” and then click on “Purple”. You’ll see some familiar faces that have something new (and purple) to say.
We also “purple-ized” the popular Falling Leaves IMV. This new “Purple Leaves” IMV can be found under the IMVironment menu in your IM window. Be sure to try out the Buzz button when you’re using it in your IM conversation. Try the Purple Leaves IMV now (you must be logged into Yahoo! Messenger 8.1 or 9.0).
And to get your Avatar to start wearing purple, head over to the purple gallery on the Yahoo! Avatars site. There’s even a few emoticon t-shirts you can try on. If virtual items aren’t satisfying enough, head over to the Yahoo! Company Store.
To find out more about the “Start Wearing Purple” campaign, visit http://startwearingpurple.com. And check out the video below for the original “Start Wearing Purple” song that inspired it.